Electrolux launched the Better Living Program
in 2019 as an 11-year action plan that aims to shape better and more sustainable living around the world. Its focus is an evolving list of 100 bold actions that we pledge to undertake by 2030. These actions represent our commitment to the four clear targets we have defined across the categories of Better Eating, Better Clothing Care, Better Home Environment, and Better Company.
To minimise this number, we must actively care for our garments. To emphasise this point, we launched our Make It Last campaign last year — our first pan-regional endeavor to inspire a new attitude of conscious fabric care and prioritise clothes’ longevity in our customers.
Going forward, we aim to make clothes last twice as long with half the environmental impact, by championing proper fabric care and reducing clothing-related emissions through innovation, from the laundry process down to handling and maintenance.